miércoles, 5 de abril de 2017

Saving the web

Some weeks ago, Tim Berners-Lee published one of this articles that must be read, several times, infinity times. The founder web enumerates the three trends that are killing the web: the lost of control of personal data, the easiness of spreading misinformation and the lack of transparency of online advertising (note: I have slightly changed the last one. Mr. Berners-Lee only pinpoint to political online advertisig, but as we see later the problem is in any kind of ads).

The three trends enumerated above also compose a virtuous circle. Our personal data helps to design algorithms to disseminate news that are wisely used by those who want to spread misinformation, who funded their activity with online advertising that fuels the business of trading personal data. On one hand, this fact makes the trends stronger, but, on the other hand, makes them easy to fight: Combat one of them with all your strength and you would kill the three

We have tried in vain to fight the loss of control of personal data. Create people  awareness on this issue has proved to be an impossible mission. Services in exchange of data are widely spread because people prefers to pay with this new currency than with actual money. Equally difficult is fighting the spread of misinformation. As the spread of "good" and "bad" information can not be separated, we can not fight against this part of the circle. Fighting the lack of transparency in online advertising is the unique option, but also the wiser option: follow the money is always a good strategy. 

Although Google and Facebook made some vague promises about cutting the flow of advertising to fake-news sites after the US election, it looks that politicians are not going to rest their faith for tackling the issue in self-regulation. Firstly, UK MEPs and Her Majesty Government criticised the lack of transparency of the ad distribution in Google for their customers. Afterwards, EU consumer authorities announces some kind of measures designed to make social media giants like Google, Twitter and Facebook abide by EU consumer laws.

It will take time to assess the effectiveness of this new strategy. Maybe it is the last opportunity to preserve non-commercial side of Internet, its role as a communication tool among humans.

1 comentario:

  1. ***شرکت نوين گيت***

    با سالها سابقه در طراحي ،اجرا و خدمات سيستمهاي درب اتوماتيک و راهبند
    فروش،نصب و راه اندازي و خدمات انواع درب اتوماتيک (درب سکشنال - کرکره اتوماتيک - کرکره پنجره - درب ريلي اتوماتيک - جک پارکينگي - کرکره شفاف - رول گيتر - انواع راهبند و درب اتوماتيک شيشه اي... )
    خدمات 24 ساعته و شبانه روزي حتي در تعطيلات رسمي
    مشاوره رايگان در تمامي مراحل

    ResponderEliminar

palyginti kainas